Description
This course is specifically designed for people involved in advertising in Australia and New Zealand. As well as covering general principles and social media “influencer” advertising, it includes issues specific to cosmetics, foods, complementary medicines and dietary supplements. It does not include information on labelling and regulatory submissions. This is not a marketing course.
- Government and other agencies
- What is an advertisement
- Green”/environmental claims
- Natural” claims
- ACCC social media advertising and selling guide
- New Zealand Fair Trading
- Social media
- Testimonials and endorsements
- Complaints
- Advertising cosmetics in Australia
- Advertising cosmetics in New Zealand
- Advertising foods in Australia and New Zealand
- Advertising sports supplements in Australia
- Advertising complementary medicines in Australia
- Advertising dietary supplements in New Zealand
Duration: 2 hrs
*10% GST is added if we are billing an Australian company
Extra attendees – $50 per person
